The Latest News
How to attract Gen Z to boost sales
With many Gen Z’ers reaching financial independence and harnessing their spending power, this audience is presenting brands with an attractive commercial opportunity. Social media is where brands need to be if they want to attract the attention of these shoppers. Here are five top tips to help you make the most of the social media opportunity with the Gen Z audience.
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How to maximise pastry sales throughout the day
With consumers buying Danish pastries over all dayparts, there are multiple occasions on which to market your bakery range and encourage sales. Think breakfast, lunch, dinner and snack time – not forgetting culturally important occasions such as Mother’s Day and birthdays. Every occasion is a Danish pastry occasion…here is how to make the most of the opportunity.
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Grasp the Danish pastry opportunity to drive sales in 2025
For consumers the Danish pastry love affair is growing, and for operators the opportunity is vast. Here’s how to grasp it in 2025 and drive sales.
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Sweet Success: How to Maximise Pastry Sales This Festive Season
Christmas is a time to indulge and treat oneself, and research shows that consumers will be seeking a high-quality offering when eating and drinking out of home this festive season. This presents an opportunity for operators to tap into the consumer propensity to spend more to satisfy their desire for shared experiences and something extra special.
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Attract and Retain Consumers With These Top Pastries From Around the World
In today's fast-paced world, demand for permissible indulgence has never been stronger. Consumers are looking for elevated experiences when visiting out of home establishments and that includes enjoying quality foods that they can purchase as a treat.
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Autumn upsells for a sweet tooth
With autumn almost upon us, there’s no better time to indulge in our delightful seasonal treats. We’ve got a selection of new offerings and classic favourites that are perfect for cosying up on a cold day.
Check them out
The Last of the Summer Stock
As the summer season winds down, operators may find themselves with leftover summer stock. To help make the most of these products and avoid wastage, we've compiled some tips and tricks on how to use up your remaining Danish Pastry offerings, and boost profits.
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Catering to the Education Sector
At a time where 84% of school pupils eat a school meal once a week1, it is imperative that school caterers’ menus are attractive to students whilst being nutritious, easy to cook and quick to serve.
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The ultimate pastry and drink pairings to drive incremental sales
Pastry and coffee go hand-in-hand – and significantly, provide operators with an opportunity to attract consumers, drive incremental sales and boost the bottom line. Be inspired to upsell, create bundle purchases and elevate the customer experience in your outlet.
Find the pairings
Stay Sandwich Savvy: Recipe Inspiration Ahead of British Sandwich Week
Don’t forget this date for your diary… British Sandwich Week kicks off with a bang on 15th May, and it’s the perfect chance to bolster your menu and boost profits!
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Trend Spotting: What’s hot in the world of bakery
Whether influenced by social media, the latest celebrity chef or what’s coming out of the Great British Bake Off tent, there’s no denying that bakery trends can make a huge impact on what customers are buying.
See the hot trends
Bread Days: Tapping into Events to Boost Sales
Looking for a reason to talk about bread to customers and tempt them to purchase? Relevant national awareness days and big events are the perfect excuse. To help operators plan ahead we’ve picked out the best, biggest and most renowned bread-related events and looked at how you can use them to drive sales.
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How to Attract Millennials to Bakery
Danish Pastries have long been a staple of in-store bakeries, and here at Schulstad Bakery Solutions, we’re committed to keeping the category fresh and enticing for all. With this in mind, we took a deep dive into the mindset of young consumers to understand how retailers can boost profits in four ways.
Find out more here
Five Things You Didn’t Know About Teacakes
There is nothing better than a toasted teacake, filled with juicy currants and sultanas, covered in butter and served with a cup of tea or coffee. A sweet treat that is synonymous with English Afternoon Tea, they are much more versatile that you might think – and an ideal upsell with a drink for most casual dining outlets.
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Profiting from Premium Sandwiches
At Schulstad Bakery Solutions, we understand the importance of a great sandwich. They’re a key lunchtime staple and firm consumer favourite for the growing number of commuters and office workers. In fact, 52% of people eat a premium sandwich every week.
Find out how
Breakfast and Brunch Recipe Inspiration
Whether it’s for a weekday treat or to enjoy with a lazy coffee at the weekends, ensuring customers have a plentiful breakfast and brunch menu to choose from will help operators drive footfall through their doors, and stand out from the competition.
Get some Breakfast & Brunch-spiration
Discover the Top Bakery Trends for 2023
It’s been a tough start to 2023 which I’m sure has kept you busy. Here at Schulstad Bakery Solutions, we’ve scoured the top market bakery trends to find new opportunities for your business to profit from, whether it be flavours, ingredients or serving suggestions.
Check out our favourite picks