Insights & Trends

Discover insights from our latest consumer research, get inspired with new recipes, and learn tips and tricks

Drive Sales with our NEW Signature Danish Selection

Our Signature Fruit Danish Selection offers a deliciously decadent trio of chunky fruit-filled, on-trend dessert-inspired Danish pastry squares that are authentically made using 24 different layers of flakey Danish pastry.  

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Be A Sandwich Explorer

Consumers are willing to pay up to £5 more for a premium sandwich

... with 65% looking for a personalised experience, offering an opportunity for operators to elevate and update their sandwich offering to ensure it is in line with consumers' trends and needs

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Grow your sales by offering Topped Danish Pastries

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91% of consumers enjoy teacakes with a hot drink

Drive incremental sales with our Fruited Teacakes

Fully baked and fully sliced, our large 5” teacakes are packed with juicy currants and sultanas.

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