Sweet Success: How to Maximise Pastry Sales This Festive Season

Christmas is a time to indulge and treat oneself (as well as others) but unlike last year, value for money will not be a priority for 68% of consumers1. Instead, research shows that consumers will be seeking a high-quality offering when eating and drinking out of home this festive season.   

This presents an opportunity for operators to tap into the consumer propensity to spend more to satisfy their desire for shared experiences and something extra special. Pastries are perfect for this. Here are our tips on how to maximise the potential of your pastry offering to drive sales this Christmas.