Bread Days: Tapping into Events to Boost Sales

Looking for a reason to talk about bread to customers and tempt them to purchase? Relevant national awareness days and big events are the perfect excuse. To help operators plan ahead we’ve picked out the best, biggest and most renowned bread-related events and looked at how you can use them to drive sales.

When it comes to fillings, the possibilities are endless, but quality is key. 46% said it was the quality of the ingredients that would make them likely to purchase a premium sandwich. Outlets should aim to incorporate a host of quality, fresh and flavourful ingredients that offer your customers value for money.

Here are a few recipe ideas to inspire your premium sandwich creations, helping you to cater to all tastes:

National Bread Days – various dates

Bread, glorious bread… Whether it’s Baguette Day (21st March), Sourdough Day (1st April) or Panini Day (11th August), if it’s made from dough, there’s a day dedicated to it. National days are the perfect reason to hero individual products and inspire purchase. Create a sense of occasion with tastings, value-added offers and enhanced displays.

British Sandwich Week - 19th to 25th May

A week-long celebration of the greatest food-to-go and quite possibly the most iconic British culinary invention, British Sandwich Week is all about… you guessed it, the mighty sandwich. Join bakers, cafes, restaurants and retailers in the swell of chatter and share the joy of two slices of bread and a choice of filling. Invite opinions from customers, give recipe inspiration (check out our recipes here to get started) and showcase how premium bread can take a sandwich from average to extraordinary. After all, a fifth of the nation (20%), would spend an extra £2.50 on a premium sandwich.

National Picnic Week 2024 - 14th to 23rd June

Summer means warm days, blue skies, outdoor fun and picnics! National Picnic Week encourages everyone to grab a blanket, load up a basket and dine al fresco. This is the time to elevate your bread offering with the perfect base for picnic sarnies such as Ciabatta Rolls, Ciabatta Loafs and traditional Mini French Rolls. Or for customers looking to host bigger picnics with friends and family, champion Large Baguettes for tearing and sharing. Savoury pastries also have a natural home here; Pretzels, Cheese Twists, Tomato & Cheese Swirlies and Spinach & Ricotta Plaits – perfect for picnics.

National Cheese Toastie Day – 27th October

Cheese Toasties are so good they get a whole day to themselves – and rightly so. Quite frankly any type of bread tastes delicious with a layer of melted cheese but the Schulstad Bakery Solutions Panini has got to reign supreme, or perhaps a stone-baked Rusticata mini baguette, or a slice of sourdough… We can’t decide. Bread + cheese = match made in heaven.