Stay Sandwich Savvy

Recipe Inspiration Ahead of British Sandwich Week

Don’t forget this date for your diary… British Sandwich Week kicks off with a bang on 15th May, and it’s the perfect chance to bolster your menu and boost profits! 


Our research found that Brits love a sandwich.

In fact, 75% of us are happy to spend up to £5 on a sandwich served in a premium bread.

The top three premium options voted for were baguettes (35%), followed by panini (22%) and ciabatta (15%), demonstrating the scale of opportunity for operators over British Sandwich Week. 

People are willing to pay a premium for personalisation

Another standout finding from our research was that people love personalisation and are willing to pay a premium for it. 

  • 65% said that building their own sandwich or customising a menu option would make them pay a premium more
  • as opposed to 35% who would be selecting from a menu

Keeping these lucrative profit opportunities front of mind, we’ve crafted three new mouth-watering sandwich recipes for you to add to your menu for British Sandwich Week – and beyond. 

Looking for further insight into what makes a premium sandwich?

We’ve got you! Check out our findings into sandwich purchase behaviour, and in turn how you can maximise profit opportunities

Learn More

Explore our Premium Sandwich Carriers


Large Grill Marked Panini

135 g weight per piece

120g Top Cut Ciabatta Roll

120 g weight per piece

Thaw & Serve Express Baguette

135 g weight per piece