Baking Academy

Watch our short videos to optimise your baking, icing and decoration of French and Danish Pastries.

How to Bake

Watch our video to find out how to bake our pastries, including, Croissants, Maple Pecan Plaits and Cinnamon Swirls.

Tips:

- Leave a gap between the pastries as they expand during baking.

- Adjust temperature, not time for the perfect bake.

How to Ice

See our icing designs and techniques to help entice your customers to buy pastries

Tips:

- Allow pastries to cool after baking, to prevent the icing from running

- Warm the icing bag before use to enable smooth piping.

- Cut a 2mm hole in the tip of the icing bag for best results.

- Practice makes perfect!

How to Create Instagrammable Pastries

Be inspired by our recipe ideas on how to create instagrammable pastries.

Our product baking guides

Mini Danish Selection

This premium Mini Danish Selection are the perfect sweet treat for breakfast, brunch or later in the day.

Royal Danish Selection

A selection of three classic pre-proved Danish pastries: Vanilla Crème Crown, Cinnamon Swirl and Apricot Crown. 

Vanilla Crème Crown

Our Vanilla Crème Crowns are baked with the original, light and crisp Danish pastry with 24 layers. 

Maple Pecan Plait

Sweet maple filling, folded between layers of crisp flaky pastry, topped with crunchy pecans.

Cinnamon Swirl

A Danish classic; with a filling of real cinnamon in a premium quality, crisp Danish pastry swirl. 

Apricot Crown

A melt-in-the-mouth Danish pastry crown, with a fruity apricot filling.

Merchandising Tips

 

Create a Fresh Display

To make the most of your bakery offering, ensure that you maintain a display that looks fresh and appetising.  Baking little and often throughout the day will also enable you to meet demand whilst avoiding wastage.  Arrange pastries in single-layer rows, rather than stacking, to keep each one looking perfect.

Clear Messaging

A fresh bakery offering is a key sales driver.  To make the most of it, ensure that you use signage and point of sale materials to communicate that products are freshly baked or freshly prepared on the premises.  Highlighting products that are new or seasonal flavours will also help drive interest.